& & SAN FRANCISCO, CA — Weather Underground, the Internet's first weather service, officially launched its new Weather API platform at this week's TechCrunch DISRUPT in San Francisco. This new automated API service provides developers with instant access to the reliable and in-depth weather data that Weather Underground is renowned for. &

Following a simple registration process, developers can select from three Feature Plans depending on the depth of weather data they require. All data is free for developers that select the lowest usage plan, which means that wunderground.com's data is accessible to all budget levels. This low usage option also provides developers with time to integrate data into their programs without any charges.

"Weather Underground already distributes its weather data to many of the world's leading media companies, weather applications and smaller web properties," said Alan Steremberg, President and Co-Founder of Weather Underground. "Our new self-service API platform will open up our data to thousands more developers working on web and mobile programs, big and small."

In addition to providing access to the world's largest network of personal weather stations, Weather Underground's API product includes free analytical tools that provide usage metrics and reports. The platform is completely scalable and developers can automatically select higher usage plans if and when they are required. Data feeds are currently available in JSON and RESTful with more format options coming soon.

"With the recent surge in the number of location-based applications, we hope that our new API platform will further disseminate all of the unique weather data and proprietary forecasts that we generate for wunderground.com," continued Steremberg. "Besides the quality of the data, we believe that our platform's usability and scalability set it apart from all other weather APIs."

For more information or to speak with a Weather Underground developer please contact, Shannon Magill, shannon@wunderground.com.

About Weather Underground&
The world's first online weather service, Weather Underground is committed to delivering the most comprehensive, reliable weather information possible. Home to more than 21 million users and weather provider to partners such as Google, The Associated Press and CBS, the company's state-of-the-art technology monitors conditions and forecasts for locations across the world. With more than 19,000 users contributing local observations from personal weather stations, Weather Underground is able to provide up-to-the-minute weather conditions for the most finely targeted areas. In addition to serving free online weather information to millions of unique users every month, Weather Underground delivers custom-designed weather page solutions to an array of businesses and media clients -- both online and in print.

About TechCrunch Disrupt&
TechCrunch Disrupt SF 2011 (http://telecomadvisors.biz/disrupt.techcrunch.com) attracts over 2,500 leading technology innovators and investors and over 150 new startups. The main conference is preceded by the popular Hackathon -- a 24-hour competition where over 500 innovators develop and present new products. TechCrunch Disrupt follows with a format that combines thought-leading discussions with new product and company launches. Morning executive discussions debate the timeliest disruptions in the technology industry. In the afternoons, new companies will launch for the first time on stage during Startup Battlefield. Around 30 companies were selected this year from a pool of more than 1,200 applicants. Another 100 early-stage startups will exhibit in Startup Alley. TechCrunch will award a $50,000 grand prize along with other award recognitions at the conclusion of the conference. The Hackathon is Sept 10-11; the main conference is Sept 12-14 2011 at San Francisco Design Center Concourse, 635 8th Street (at Brannan), San Francisco, CA 94107.

TechCrunch (www.techcrunch.com) is a leading technology media network dedicated to obsessively profiling and reviewing new Internet products and companies. Founded by Michael Arrington in 2005, TechCrunch and its network of websites reach over 13 million unique visitors and more than 30 million page views per month. TechCrunch was acquired by AOL in 2011 and operates a global network of websites including dedicated properties in Europe and Japan.. TechCrunch's CrunchBase is the leading open database about startup companies, people, and investors. In addition to TechCrunch Disrupt, TechCrunch hosts a number of other recognized conferences and events, including the Crunchies Awards (http://telecomadvisors.biz/crunchies2010.techcrunch.com) and various meet-ups worldwide, serving as community platforms for industry conversation and collaboration.

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